I’ve been reading a lot about social media ROI lately. How can you not? There is so much information out there. In my opinion, the best series I’ve read on the subject is over at BrandBuilder. 9 posts so far on the subject. Awesome, awesome stuff.
Before I get started with this post, though, I want to mention 2 things:
- Social media doesn’t just mean Twitter, Facebook, and the like. I know you all know this, but I’m just saying … social media is about conversations – reviews, posts, tweets, comments, videos, sharing, anything … anything. Obviously there are different tools that are popular now, but it does depend on the audience. What’s popular for one group of people, isn’t for another. Find out what your audience is using.
- Social media obviously doesn’t happen in a vacuum. There are many other marketing efforts happening all the time at your university. Know what they are and how they impact your bottom line. Social media is an addition to those efforts.
Now, on with the post.