Apr 06 2009
Reports for Leadership
A couple weeks ago, at the end of our Higher Ed Experts webinar about web analytics, an attendee asked us for advice about reports to leadership – how often they should be made, what should be in them.
How often you should report and to whom really depends. There shouldn’t be a cookie cutter answer to this. What’s good for one organization or unit may be useless for another.
Remember your website objective and your key performance indicators. These will be essential when creating a dashboard or report for your team and for leadership.
As far as how often, of course this depends as well. I think once a month is fine unless something really good or really bad happens.
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