The topic of my post today was going to be about analtyics metrics (visits, unique visits, page views) and what those terms actually mean.
My thoughts changed, though, as I was reading through the posts of the day. Anne Peterson wrote a great post about usability and how sometimes it’s just impossible to test for every possible type of user.
We run into this quite frequently in World Campus because our user demographics vary so much. Anne mentions to keep it simple with usability testing and I completely agree. I might go even further and say keep it simple when it comes to design, developing, and writing copy for your website. Sometimes we spend so much time developing and creating for the minority of our users (the exceptions) that we forget about the majority of our users.