Archive for the ‘Omniture’ Category

A Unique Visitor is NOT a Person

Monday, March 2nd, 2009

A few weeks ago, Brian Clifton wrote a great blog post about how measuring unique visitors is meanlingless.

I wholeheartedly agree. Especially in higher education, the recipient of an analytics report rarely knows what the term *unique *really means in this context or the problems with measuring unique visitors.

“Unique visitors” is misleading. Why? According to Brian’s post:

Firstly, cookies get lost, blocked and deleted. Research has shown that after a period of four weeks, nearly one third of tracking cookies are missing, which means the visitor will be incorrectly considered a new unique visitor should they return to the same website.

The longer the time period, the greater the chance of this happening, which makes comparing year-on-year data invalid for example. In addition, browsers make it very easy these days for cookies to be removed – see the new ‘incognito’ features of the latest Firefox, Chrome and Internet Explorer browsers.

However, the biggest issue for counting uniques faced by both on and off-site web analytics tools is how many devices people use to access the web.

The problem I see with unique visitors is the name. Most (and by most I mean the recipients of your report!) *assume* unique visitor means a person. Unique implies … well … that it’s just that … unique – one – a person.
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After Omniture Summit

Monday, February 23rd, 2009

The Omniture Summit ended on Thursday night with a grand reception for the conference goers. Omniture went all out with the highlight of the nightly shingdig’s being the Maroon 5 concert at the Grand America Hotel on Wednesday night. I’m not a Marron 5 fan, but it was still a great time and completely ridiculous that I was about 20 feet away from the band.

This was my first year at the summit and it was completely worth every penny. I learned so much, mostly in the Omniture University course I took last Monday.

Other than learning about classifications, VISTA rules, and advanced campaign strategies at the Omniture University course, I went to sessions on advanced use of SiteCatalyst, tracking Web 2.0 technologies, and video tracking.

I’ve always said that the one reason web analytics hasn’t made it into the higher ed community at the rate it should is that it has always been considered a *marketing* function – something that those marketers do and we as admissions, help desk, library, whatever, don’t have time or the need to pay attention to.
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Omniture Summit Day One

Wednesday, February 18th, 2009

Day one of the Omniture Summit is over and what a fantastic day it was. The “classroom” portion of the summit happened yesterday with training sessions on a host of Omniture products from SiteCatalyst, to Test & Target, to Discover. I would have loved to join the Discover training, but I thought I’d better stick to SiteCatalyst since that is what the majority of our folks use.

So, SiteCatalyst for Power Users it was … an advanced course, although I was pleasantly surprised that we are already incorporating half of what was presented in class.

The biggest takeaway I got from the Power Users course was the use of Classifications and of Vista Rules.
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Live Blogging From Omniture Summit

Sunday, February 15th, 2009

I’m looking forward to attending the Omniture Summit next week in Salt Lake City. Having not been to a conference since last summer, I have to get back into the groove mentally.

Just like setting goals for a website, I find goals helpful going into a conference.

So, I’m going to focus on:

  1. Social media metrics
  2. Video metrics
  3. Moving to the next level with Discover (Omniture’s advanced segmentation tool)

What *aren’t* we taking advantage of and how can we start? For example, I have yet to truly dive into video metrics, so I’m very excited about getting my hands dirty with video metrics.

One thing I am alsoo excited about is live blogging throughout the conference. This will be my first time live blogging, so we’ll see how it goes.

Stay tuned … off to Salt Lake.