A couple weeks ago there was a brief conversation on Twitter about how to measure the success of student blogs. This is an interesting discussion because blogs are different than normal websites.
The goal for most blogs is interaction (on every single page, usually) – not so with traditional websites like your university website (again, usually). This makes measuring success and analytics for blogs a bit different. Looking at visitor rate, bounce rate, path analysis for blogs is either a waste of time or not enough. Let me explain.