Whether you run an admissions, alumni, athletics, or any other university Web site, chances are you’ve run *some* type of marketing campaign.
The medium doesn’t matter – emails, newspaper ads, banner ads, search engine paid keywords, TV ads, the list goes on and on.
Let’s take email, for example. Do you send emails to students, applicants, or prospects? Alumni? Faculty? Staff? Do your emails have links back to your Web site? It could be reminders to register for classes, pay a bill, buy football tickets, whatever. If there is a link back to your Web site, that is an email that can be tracked and later, using the data, optimized (improved!).
Ok, so you’ve created a fantastic email (or series of emails) and are ready to send it (them) out.