This blog is about creating conversations specifically around web analytics and usability and higher education websites.
Currently, Shelby is a Web Strategist at Penn State Outreach. She started tracking websites using WebTrends at her old company back in 2002, which seems, to her, like eons ago. They made the move to Google (urchin) in 2006.
She currently uses Omniture SiteCatalyst, Omniture Discover, and Google Analytics.
Her hope is that higher education website owners will start to give web analytics and usability a higher priority in the months and years to come.