2013 CASE V Conference – resource page

Thanks for attending our presentation on Marketing and Communication Metrics and ROI. This is a page containing all the resources mentioned in the presentation.

Updated PPT (coming soon!) – check back tonight (12/15)

Avanish Kaushik’s blog, Occam’s Razor

Channel Groups – Resources:

Multi-channel Funnels and Attribution

Regular Expressions (RegEx) Resources:
Lunametrics e-book about RegEx – this is a really great resource for all of us non-developers.

Campaign URLs

Advanced Segments

Setting up demographic information in GA: 

Event Tracking
There are plug-ins available for popular content management systems, but be careful of their accuracy.

Google Content Experiments

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