Archive for January, 2010

Web analytics limitations … and a bright future

Monday, January 4th, 2010

I recently read Joseph Carrabis’ fantastic posts – The Unfulfilled Promise of Online Analytics part I and part II. If you haven’t read them already – do so. They are so thought-provoking and written like no other analytics posts you’ll ever read. Really great stuff.

For an analytics evangelist like myself, reading them was both a breath of fresh air and a punch in the gut.