Trending Upward

Tomorrow, bright and early, I’ll be on my way to the HighEdWeb Conference in Milwaukee, Wisconsin.  I know I will be learning a ton. I’m also looking forward to meeting some great people I’ve been conversing with via blogs, Twitter, and the like for so long.

Joshua Ellis, a fellow Penn State Outreach-er, and I will be presenting “Actionable Web Analytics” on Tuesday morning. We have a terrific time slot.  This will be our 4th presentation in less than a year and I’m really looking forward to it.

I’ve been looking through the selection of sessions and I think I have mine almost picked out. So far, I’ve picked out:

• Building a Strategic Plan with Douglas Tschopp – This is my first time to highedweb conference and Douglas is the program chair of the conference. I’m looking forward to his session on creating a communications plan.
• Talking to your boss about Twitter with Lori Packer – This presentation seems really interesting and I’m curious to see how Lori will bring ROI into the conversation.
• Goal-Driven Web Strategy: Implementing Technology with an Eye on ROI with Karlyn Morissette – Hey, it’s a session on web strategy and ROI. Is there any doubt in your mind that I would be there? Plus, I’ve been following Karlyn for a while via Twitter, .eduGuru, and her own blog and am looking forward to meeting her.
• The Kids Are Alright with Mark Greenfield – I met Mark a couple  years ago at the Penn State Web Conference and have been following him on Twitter,  delicious, and the University Web Developer’s ning site he started. It will be great to see him again.
• This is Not a Brand with Doug Gapinski – When I read this session description I loved it and was instantly thinking of specific examples of this happening. You can’t go wrong with someone from mStoner, either.

I haven’t made my mind up about the other sessions yet, but must say that there are a lot of great sessions to choose from. I will definitely learn a lot.

I don’t plan on live-blogging, however, I will be tweeting throughout the conference.  There will be many others doing the same. Follow #heweb09 to catch updates.

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