http://www.trendingupward.net/2009/07/social-media-roi/?utm_source=subscriber&utm_medium=rss&utm_campaign=rss Web analytics for higher education. Sat, 04 Feb 2012 18:19:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.trendingupward.net/2009/07/social-media-roi/#comment-613 Katie Paine Mon, 27 Jul 2009 12:14:28 +0000 http://www.trendingupward.net/?p=1600#comment-613 Excellent post, but I would argue that you CAN measure the value of "being social," not just the potential. There are established methodologies (http://www.themeasurementstandard.com/issues/5-1-08/painemeasuringnaked5-1-08.asp) for measuring increased trust, commitment and satisfaction with a relationship. Improving any of those metrics yields tangible benefits in terms of lower recruitment costs, improved retention of talent, and increased consideration and preference. Excellent post, but I would argue that you CAN measure the value of “being social,” not just the potential. There are established methodologies (http://www.themeasurementstandard.com/issues/5-1-08/painemeasuringnaked5-1-08.asp) for measuring increased trust, commitment and satisfaction with a relationship. Improving any of those metrics yields tangible benefits in terms of lower recruitment costs, improved retention of talent, and increased consideration and preference.

]]> http://www.trendingupward.net/2009/07/social-media-roi/#comment-610 Caroline Mon, 27 Jul 2009 02:36:11 +0000 http://www.trendingupward.net/?p=1600#comment-610 Spot on. Excellent articulation of the focused test. And clearly one must really believe in the product or service they're offering to engage in way that really moves the needle. Also a belief that your "audience" is your community. Spot on. Excellent articulation of the focused test. And clearly one must really believe in the product or service they’re offering to engage in way that really moves the needle. Also a belief that your “audience” is your community.

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