Archive for July, 2009

Oh no, not another Social Media ROI post!

Sunday, July 26th, 2009

I’ve been reading a lot about social media ROI lately. How can you not? There is so much information out there. In my opinion, the best series I’ve read on the subject is over at BrandBuilder. 9 posts so far on the subject. Awesome, awesome stuff.

Before I get started with this post, though, I want to mention 2 things:

  1. Social media doesn’t just mean Twitter, Facebook, and the like. I know you all know this, but I’m just saying … social media is about conversations – reviews, posts, tweets, comments, videos, sharing, anything … anything. Obviously there are different tools that are popular now, but it does depend on the audience. What’s popular for one group of people, isn’t for another. Find out what your audience is using.
  2. Social media obviously doesn’t happen in a vacuum. There are many other marketing efforts happening all the time at your university. Know what they are and how they impact your bottom line. Social media is an addition to those efforts.

Now, on with the post.


4 Quick Ways to Clean House Using Web Analytics

Monday, July 6th, 2009
Photo by:  Marcin Wichary

So I’m taking most of this week off to clean house. Yes. I’m serious. The *real* reason for the house cleaning is that my family is coming down next weekend with a toddler and someone who is allergic to cats (not the toddler) and I have two (cats, not toddlers).

In the middle of writing my lists (yes, multiple lists … I am a list writer) my mind began to wander to work. What are some of the “low hanging fruit” that we could clean up pretty quickly on our websites?

How can web analytics help us with this?

Let’s explore some ways to quickly clean up your online campaigns and/or websites using analytics as  a guide.