Archive for June, 2009

Why Segmentation is Essential

Monday, June 22nd, 2009

We all know the worthlessness of the data puke. Our analytics tool can give us so much data. Then we realize that we have no idea what to do with it all.

Goals and key performance indicators (KPIs) are so important. What metrics should you use to see if your Web site is meeting its goals? Your Web site as a whole will have goals and KPIs, but your marketing efforts will (or should!) as well.

This is where segmentation comes in. Segmentation allows you to see past the overall averages/trends and focus on specific segments of your Web site and how your Web site performs for those particular segments.

Help! We have major issues with our analytics!

Tuesday, June 9th, 2009

On Monday, Joshua Ellis (a co-worker and Google Analytics guru — and someone I’m hoping to get to guest blog here soon!) and I presented at the Penn State Web Conference. Our presentation was called Actionable Web Anaytics for Higher Education.

As attendees started asking question during and after the session, a theme developed – a theme that we are all familar with and is consistently brought up (especially in higher education).

Common Theme - I/we have issues with our analytics set up/implementation/limitations – what do we do? Help!

Getting Ready for the Penn State Web Conference

Saturday, June 6th, 2009

This will be my 3rd year attending the Penn State Web Conference, but I’m especially excited this year because I am co-presenting at the conference.

Our presentation, Actionable Web Analytics for Higher Education is part of the Web Project and Information Management Track and is, of course, among the last group of presentations of the day. I hope people don’t bail before that time slot. We’ll see.

We did a “dry run” to our co-workers in Outreach Marketing and Communications this past Thursday and I think it went pretty well.

One thing we are emphasizing in the presentation is the fact if the attendees are working with/on a Web site that can be found in a search engine, or if they send out emails with links back to their Web site, then they are marketing that Web site whether they know they are or not.

I’m also looking forward to a lot of other sessions that will be taking place. Mark Greenfield always has awesome sessions and I’m sure this year will be no different. Always look forward to attending his sessions. 

Follow the whole conference on Twitter using #psuweb2009.