Archive for May, 2009

More Great Analytics Resources

Wednesday, May 27th, 2009

In the past few weeks, I’ve been reading great new analytics blogs and following new analytics people on Twitter. Not new, mind you, just new to me.

First up is You might know my opinion toward unique visitors and Angie’s last couple posts have been around this topic. Very interesting. I love the debate over unique visitors.

Angie also wrote a great post back in December about Intranet analytics. Very different way to look at Intranet analytics – you’re paying the salary of your visitors. Again, very interesting.

Next up is KISSmetrics. The KISSmetrics blog has some great posts, but I find their Tweets invaluable. I’ve learned so much from the articles and posts they  link to it’s incredible. They tweet more than just analytics, too. SEO, design, development, usability, you name it.

When Policies Become a Maintenance Nightmare

Thursday, May 21st, 2009

For those of us that work at large universities (with a lot of different sub-domains – or Web sites – handled by a lot of different entities within the university), there seems to be a problem with duplicate policy information on different sub-domains (or areas within the larger university Web site). 

This issue is always brought up at semester-or-fiscal-year-end because it’s the time that a lot of policies change.

Case in point – we recently changed a policy university-wide. A communication went out from the university to change the policy on individual college or unit Web sites.

Just for kicks, I ran a quick check for the policy on our university internal site search to see how many places the policy showed up. 1,119 internal pages (most at different internal Web sites or sub-domains) contain the name of the policy. Granted, some of those probably link directly to the main university page that contains the policy. What I found, though, is that a *lot* don’t.

Beyond the Click-through

Thursday, May 7th, 2009

Whether you run an admissions, alumni, athletics, or any other university Web site, chances are you’ve run *some* type of marketing campaign.

The medium doesn’t matter – emails, newspaper ads, banner ads, search engine paid keywords, TV ads, the list goes on and on.

Let’s take email, for example. Do you send emails to students, applicants, or prospects? Alumni? Faculty? Staff? Do your emails have links back to your Web site? It could be reminders to register for classes, pay a bill, buy football tickets, whatever. If there is a link back to your Web site, that is an email that can be tracked and later, using the data, optimized (improved!).

Ok, so you’ve created a fantastic email (or series of emails) and are ready to send it (them) out.