Comments on: Are you losing money? Do you even know? http://www.trendingupward.net/2009/03/are-you-losing-money/?utm_source=subscriber&utm_medium=rss&utm_campaign=rss Web analytics for higher education. Wed, 18 Aug 2010 19:01:03 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Trending Upward | Frustrating Conversations - We Don't Need Web Analytics http://www.trendingupward.net/2009/03/are-you-losing-money/comment-page-1/#comment-649 Trending Upward | Frustrating Conversations - We Don't Need Web Analytics Mon, 19 Oct 2009 04:13:11 +0000 http://www.trendingupward.net/?p=1374#comment-649 [...] web analytics can save you time and money. Do those in higher education care about whether they are losing money (hard and soft costs!) due [...] [...] web analytics can save you time and money. Do those in higher education care about whether they are losing money (hard and soft costs!) due [...]

]]> By: Shelby Thayer http://www.trendingupward.net/2009/03/are-you-losing-money/comment-page-1/#comment-493 Shelby Thayer Wed, 01 Apr 2009 00:31:39 +0000 http://www.trendingupward.net/?p=1374#comment-493 Mike - thanks so much for the comment and for the nice words about the analytics webinar last week. I'm so glad you are becoming the analytics evangelist at your school. It's so critical to get others on board, not just marketing. With the IT and design folks, talk about the usability angle. When you can, however, tie it back to money as much as possible. If you can show them how they can save money (or make money depending upon the site), you'll have an easier time getting people on board. Good luck and keep fighting the good fight! Mike – thanks so much for the comment and for the nice words about the analytics webinar last week.

I’m so glad you are becoming the analytics evangelist at your school. It’s so critical to get others on board, not just marketing.

With the IT and design folks, talk about the usability angle. When you can, however, tie it back to money as much as possible. If you can show them how they can save money (or make money depending upon the site), you’ll have an easier time getting people on board.

Good luck and keep fighting the good fight!

]]> By: Mike McCready http://www.trendingupward.net/2009/03/are-you-losing-money/comment-page-1/#comment-492 Mike McCready Sat, 28 Mar 2009 05:37:32 +0000 http://www.trendingupward.net/?p=1374#comment-492 Great post. This is so true. I've worked with web analytics for a number of years, but not seriously. Where I work now, I'm trying to educate myself on web analytics and educate others on campus like marketing. There is the common old school thought that if campaigns bring in visitors to the website, the campaign is successful. I hope to be able to shift their paradigm. Thanks for the post and your web analytics webinar this week. Great post. This is so true. I’ve worked with web analytics for a number of years, but not seriously. Where I work now, I’m trying to educate myself on web analytics and educate others on campus like marketing. There is the common old school thought that if campaigns bring in visitors to the website, the campaign is successful.

I hope to be able to shift their paradigm.

Thanks for the post and your web analytics webinar this week.

]]>