Omniture Summit Day One

Day one of the Omniture Summit is over and what a fantastic day it was. The “classroom” portion of the summit happened yesterday with training sessions on a host of Omniture products from SiteCatalyst, to Test & Target, to Discover. I would have loved to join the Discover training, but I thought I’d better stick to SiteCatalyst since that is what the majority of our folks use.

So, SiteCatalyst for Power Users it was … an advanced course, although I was pleasantly surprised that we are already incorporating half of what was presented in class.

The biggest takeaway I got from the Power Users course was the use of Classifications and of Vista Rules.

Classifications can be used to group or classify certain data. For instance, let’s say you have a bunch of degrees as your “products.” You can thenn classify those degrees into other groups (I’m not sure I’d use these classification names, but you get the point):

  • Type of Degree (undergraduate, graduate)
  • Level of Degree (masters, bachelors, associate)
  • Topic Area of Degree (business, education, technology, health)

So you can classify your product (in this case each “degree” is a product so our product list might contain, MBA, Bachelor of Business, etc.)  and then you can which classifications or “groups” converted most, etc. Cool stuff, huh?

The best thing about classifications? They’re retro-active!! So, upload your classifications and it retro-actively applies them to the data already there. Very … very cool!

VISTA rules are ways to segment the data before it gets into any Omniture Suite. For those using Omniture, you know that suites are used to segment sections of the website into smaller “sub-sections” allowing you to report on those segmented portions.

In Google Analytics you can do this with profiles or filters. It’s basically the same thing.

VISTA rules are a way to segment data in real-time. Through VISTA rules, for example, you can segment out your internal IPs and send them to another report suite so you can see what your internal people are doing on the site. I never actually thought about that! Of course we filter *out* internal IPs, but our internal folks are our users too, right? So why not see what they’re doing?

There are a couple of other VISTA rules I’m looking at as well.

All-in-all it was a great day. I won’t mention, though, that our instructor (who was fantastic) referred to unique visitors as “people” – eek! I have to disagree with that one. That is  very misleading, especially when you’re presenting to people who don’t know about analytics and what a unique visitor actually is. Having those people assume it’s a person is wrong, in my opinion.  Actually, for this reason, I usually only report on visits. Again, in my opinion, it’s a “truer” number. But I digress. That’s another post for another time.

Gotta run. Sessions are starting a 1/2 hour.

Stay tuned for day two!

Comments are closed.