Last week while on a plane to a conference, I had a chance to read through the latest edition of Campus Technology.
There was an interesting article entitled, Help Desk Is Spelled: R-O-I. The article highlighted a couple schools, but mainly focused on LSU. In 2007, LSU launched an internal marketing campaign within their IT department encouraging students to learn more about new technologies available and to be smart about using them – focusing a lot on security issues, etc.
The campaign included a cartoon character named Tad who had the misfortune of being computer-security illiterate and getting himself and the institution into all sorts of mischief because of his shortcomings.
The message is “don’t be a Tad” and the goal of the campaign was to get students to be more responsible when it comes to their own computers by installing recommended anti-virus and spyware applications.
When I read the article, I thought, “what a great idea, I wonder if it worked.”
So I read, and read, and read. And they never told me if it worked. Besides a quote of it “worked wonders,” there were no metrics to speak of.