Dec 01 2008
What’s in my RSS reader? – November 2008
In November, for some reason, I was much more focused on the web analytics tools themselves, reading blogs about both Google Analytics and Omniture, since I use both tools.
Here are a few that are definitely worth adding to your reader (depending upon what tool you use).
Omniture Blogs – If you use Omniture in any capacity, the Omniture blogs are a must read. I mostly read Adam Greco’s blog about SiteCatalyst, since that is what we use most, but I’ve found a lot of the other blogs useful as well. Here are a couple highlights from this month:
- Products Variable – Great post about setting up product variables in Omniture SiteCatalyst. For our website, we actually use the product variable to pertain to a program (degree or certificate) that we offer. We’re finding success using the product variable this way and it’s actually helped us make decisions for a couple campaigns.
- SiteCatalyst Widgets – Omniture recently created functionality to feed dashboards into widgets to display in iGoogle, Google Toolbar, Windows Live, and Yahoo Desktop Widgets. I’ve created a few iGoogle widgets and I’m finding them very useful, especially because iGoogle has become such a part of my day it makes life a little easier.
- Understanding VISTA Rules – Ah, VISTA rules. If you’re an Omniture user, you know that VISTA rules can seem like an enigma. This is a great post if you’re unsure how VISTA rules work and the pros and cons to using them.
- Tracking social networks with Google Analytics using filters – Brian shows us how to create a social networks filter in Google Analytics. From his blog:
The result is a report that aggregates all visits from your social network in a similar way to how organic visitors or Google AdWords visitors are automatically aggregated by default. It provides an at-a-glance view to ascertain the importance/activity of social networks to you.
- Want to track Adobe Flash? Now you can! – Last week, GA announced their capability to now track Adobe Flash. This blog talks about the funtionality and how to implement it. I can’t wait to try this out … if only I had video on this blog!
hey Shelby
This is great information you got in your site, here’s few omniture sitecatalyst resources that might be of your interest
http://webanalyticsindia.net/blog/2008/11/omniture-sitecatalyst-resources/
Cheers
anil
That tracking social networks filter for GA looks like money. Thanks for sharing!
Writing Google Analytics tracking calls manually for any non-trivial Flex application is very time consuming operation. This add-on to Flex analytics will perform tracking automatically: http://riatest.com/products/targetstat-flex-analytics.html