Dec 23 2008
For this month, I’ve subscribed to 3 great blogs (well, 2, I’ll explain below) that I hope you find useful and entertaining. It’s worth noting that I was introduced to all these blogs via the people I follow on Twitter. Yet another reason why Twitter is invaluable to me.
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Dec 15 2008
You may have noticed that I’ve been writing about Twitter lately. You may be asking yourself what exactly Twitter has to do with web analytics in higher education. The answer is nothing (usually!). I do think that there are valuable conversations around Twitter, though, and since I’m interested in those conversations, I’m saying that Twitter is fair game as a topic for this blog – even if I’m not tying in analytics (which we can do!).
Anyway, on with the post.
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Dec 11 2008
Last week I got a new laptop and, for some reason, on my kitchen table (where I do most my work), my wireless USB mouse will not work properly with the new laptop. It works fine on every other surface *and* it works fine on the kitchen table when it’s plugged into my old laptop. Weird.
To troubleshoot, I open up the mouse properties and click on the hardware tab thinking that I need to reset some preferences. I click “troubleshoot” and it sends be through the little troubleshooting wizard. I hate these wizards, but I want to get to the bottom of the problem so I answer the first question.
And then the usability issue is screaming at me … the next question looks like this:
Dec 08 2008
How do we really know when a specific page isn’t performing well? The obvious answer is to do some user testing. That is essential. Before we even get to that point, though, we can do some investigative work to pro-actively improve (or know where to test!) pages.
Rarely can we look at one report and know the answer. The trick is to look at all angles and search for a pattern.
Let’s start with some examples.
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Dec 05 2008
At work, we’re implementing a CRM (Customer Relationship Management) tool in an effort to better our communication and … well … customer relationship management.
What we’re finding, more than anything else, is that customer relationship management is not about technology at all. It’s an attitude. It’s a mentality. This isn’t a new concept, but I do think that we take it for granted. We expect the tool to just do everything inherently. That’s not how it works – GIGO is so true and happens all too often.
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Dec 01 2008
In November, for some reason, I was much more focused on the web analytics tools themselves, reading blogs about both Google Analytics and Omniture, since I use both tools.
Here are a few that are definitely worth adding to your reader (depending upon what tool you use).
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