This past week was Google Analytics week for some reason. It was in the news and all over the blogs. Controversy *and* good stuff. I, of course, am going to focus on the controversy for this post. Nothing new here, but worth mentioning.
Article Number One. First, read The Disturbing Truth about Google Analytics on iMediaConnection. The post charges that much of the way Google Analytics collects its data is inaccurate and therefore the calculated metrics (i.e., time on site) are inaccurate. The comments were generally negative. Brian Clifton, author of Advanced Web Metrics with Google Analytics, even said the post was incorrect. Very interesting post and comments overall.