Oct 17 2008
“Must Read” Posts – Week of 10/17/08
There were a lot of interesting posts out there this week. My picks:
- Choosing the right classification words – Giraffe Forum – This is a great post dealing with the way users search on keyword phrases, even when the phrase isn’t technically correct. For instance, the official term on government websites is climate change. According to Google, a monthly search average for climate change is 300,000 while the monthly search average for global warming is 2.2 million. It gets even more interesting when “low fare” is compared to “cheap flights” search volume. Worth the read.
- We Don’t Need More Social Networks. We Need More Purposed Social Networks. – Social Media Explorer – I couldn’t agree more with this post. We need more focused and specific social networks. Although this post isn’t specific to higher education, it’s true within higher education. It gives a great example of a social network specifically for middle-aged affluent women.
- The Ultimate Google Analytics Plugins, Hacks, & Tricks Collection – GrokDotCom – I only use Google Analytics for my blog, but I know that the majority of higher education websites (no, I don’t know that for sure, I’m making an assumption here) do use Google Analytics. Quite a comprehensive list.
Do you have any favorites from the week?
In my formal polling over 80% of higher education sites use Google Analtyics.
How did I do this formal polling you ask? Good question…
In my presentations HighEdWeb I asked and made a quick judgement based on the number of hands raised. Knew you would love the analytical backing to that original statement.