Comments on: Web 2.0 is no excuse not to use web analytics! http://www.trendingupward.net/2008/09/web-2-and-web-analytics/?utm_source=subscriber&utm_medium=rss&utm_campaign=rss Web analytics for higher education. Wed, 10 Mar 2010 17:10:56 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Shelby Thayer http://www.trendingupward.net/2008/09/web-2-and-web-analytics/comment-page-1/#comment-73 Shelby Thayer Sat, 06 Sep 2008 04:39:41 +0000 http://www.trendingupward.net/?p=481#comment-73 Kyle - I just read your <a href="http://doteduguru.com/id245-introducing-web-analytics-2-0.html" target="_blank" rel="nofollow">Web Analytics 2.0 post</a>. Great post. We are actually going to implement a feedback form for the first time in the next couple of weeks. Hopefully we will get some good insights. Unfortunately, I do realize that getting VoC this way will give us mostly (if not all) negative feedback whereas surveys should give a better random sample. At least it's something, though. Baby steps. : ) I have also been monitoring our brand online via some of the techniques you mentioned. It's been invaluable. It also makes you realize how much spam is really out there! Kyle – I just read your Web Analytics 2.0 post. Great post. We are actually going to implement a feedback form for the first time in the next couple of weeks. Hopefully we will get some good insights. Unfortunately, I do realize that getting VoC this way will give us mostly (if not all) negative feedback whereas surveys should give a better random sample. At least it’s something, though. Baby steps. : )

I have also been monitoring our brand online via some of the techniques you mentioned. It’s been invaluable. It also makes you realize how much spam is really out there!

]]> By: Kyle James http://www.trendingupward.net/2008/09/web-2-and-web-analytics/comment-page-1/#comment-66 Kyle James Thu, 04 Sep 2008 16:30:15 +0000 http://www.trendingupward.net/?p=481#comment-66 Setting goals based on Analytics is something I need to do a much better job about. Way back in summer of 2007 we were looking at Alexa and were like why is our ranking 500,000+? It drove us crazy especially comparing it to peer institutions and seeing where we should be. We set a goal to get under 200,000 and thought it would take about a year. Well only a few short months later we had reached that (because summer traffic is traditionally lower... duh) and then focused our goal to get in the top 100,000. How do you do this? Well you get people to come to your site and stay longer. We did have a fun happy hour when we reached the goal. It probably wasn't a very good KPI type goal that we were going after, but it was fun. Also kind of related to your web 2.0 question I wrote a post a while back that I titled <a href="http://doteduguru.com/id245-introducing-web-analytics-2-0.html" rel="nofollow">Web Analytics 2.0</a> and talked about trying to listen and gain insight from the whole web 2.0 realm. Maybe you read it, but thought it was related enough to mention. Setting goals based on Analytics is something I need to do a much better job about. Way back in summer of 2007 we were looking at Alexa and were like why is our ranking 500,000+? It drove us crazy especially comparing it to peer institutions and seeing where we should be. We set a goal to get under 200,000 and thought it would take about a year. Well only a few short months later we had reached that (because summer traffic is traditionally lower… duh) and then focused our goal to get in the top 100,000. How do you do this? Well you get people to come to your site and stay longer. We did have a fun happy hour when we reached the goal. It probably wasn’t a very good KPI type goal that we were going after, but it was fun.

Also kind of related to your web 2.0 question I wrote a post a while back that I titled Web Analytics 2.0 and talked about trying to listen and gain insight from the whole web 2.0 realm. Maybe you read it, but thought it was related enough to mention.

]]> By: Small worlds tracking « DrBadgr http://www.trendingupward.net/2008/09/web-2-and-web-analytics/comment-page-1/#comment-59 Small worlds tracking « DrBadgr Thu, 04 Sep 2008 09:26:05 +0000 http://www.trendingupward.net/?p=481#comment-59 [...] September 4, 2008 — jobadge Alan just pointed me at a great posting by Shelby Thayer: Web 2.0 is no excuse not to use web analytics! which suggests setting targets for increase in web2 traffic and has some really useful ideas on [...] [...] September 4, 2008 — jobadge Alan just pointed me at a great posting by Shelby Thayer: Web 2.0 is no excuse not to use web analytics! which suggests setting targets for increase in web2 traffic and has some really useful ideas on [...]

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