Comments on: Holy cow! Where the heck do we start? http://www.trendingupward.net/2008/08/where-do-we-start/?utm_source=subscriber&utm_medium=rss&utm_campaign=rss Web analytics for higher education. Sat, 04 Feb 2012 18:19:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Trending Upward | 4 Quick Ways to Clean House Using Web Analytics http://www.trendingupward.net/2008/08/where-do-we-start/#comment-594 Trending Upward | 4 Quick Ways to Clean House Using Web Analytics Mon, 06 Jul 2009 05:00:19 +0000 http://www.trendingupward.net/?p=132#comment-594 [...] Stealing an Avinash idea – This is very easy to do and is very actionable as well. Remember that just because a page has a high bounce rate doesn’t necessarily mean that’s a bad thing. If your page is  ”portal” page or a “non-sticky” page by design, then you can expect a high bounce rate. [...] [...] Stealing an Avinash idea – This is very easy to do and is very actionable as well. Remember that just because a page has a high bounce rate doesn’t necessarily mean that’s a bad thing. If your page is  ”portal” page or a “non-sticky” page by design, then you can expect a high bounce rate. [...]

]]> By: Shelby Thayer http://www.trendingupward.net/2008/08/where-do-we-start/#comment-67 Shelby Thayer Fri, 05 Sep 2008 03:19:16 +0000 http://www.trendingupward.net/?p=132#comment-67 Tony, Thanks for the comment. I am *very* interested in your library analytics series as well as your course analytics post and can't wait to read them both. Shelby Tony,

Thanks for the comment. I am *very* interested in your library analytics series as well as your course analytics post and can’t wait to read them both.

Shelby

]]> By: Tony Hirst http://www.trendingupward.net/2008/08/where-do-we-start/#comment-47 Tony Hirst Wed, 27 Aug 2008 09:24:11 +0000 http://www.trendingupward.net/?p=132#comment-47 I'm in the middle of a series of posts at the moment looking at what Google Analytics has to say about the academic library website for the institution I work for (The Open University), and part of that critique is looking at ways in which the library stats may be able to provide information back to course teams about how their students are using library resources: http://ouseful.wordpress.com/category/analytics Previously, I've also dabbled with using Google Analytics to look at how students were using an online course, an approach I referred to as "Course Analytics": http://ouseful.open.ac.uk/blogarchive/014377.html tony I’m in the middle of a series of posts at the moment looking at what Google Analytics has to say about the academic library website for the institution I work for (The Open University), and part of that critique is looking at ways in which the library stats may be able to provide information back to course teams about how their students are using library resources:
http://ouseful.wordpress.com/category/analytics

Previously, I’ve also dabbled with using Google Analytics to look at how students were using an online course, an approach I referred to as “Course Analytics”: http://ouseful.open.ac.uk/blogarchive/014377.html

tony

]]> By: Shelby Thayer http://www.trendingupward.net/2008/08/where-do-we-start/#comment-45 Shelby Thayer Wed, 27 Aug 2008 03:24:44 +0000 http://www.trendingupward.net/?p=132#comment-45 Avinash - thanks so much for your comment! Absolutely. Top landing pages with high bounce rates is key. Be sure to put it into context, though. For example, one of our top landing pages happens to have external links to our learning management system and billing system. Those two links are the most popular links on that page. Obviously that page has a high bounce rate, but, in that context, that's ok. Avinash – thanks so much for your comment!

Absolutely. Top landing pages with high bounce rates is key. Be sure to put it into context, though. For example, one of our top landing pages happens to have external links to our learning management system and billing system. Those two links are the most popular links on that page. Obviously that page has a high bounce rate, but, in that context, that’s ok.

]]> By: Avinash Kaushik http://www.trendingupward.net/2008/08/where-do-we-start/#comment-43 Avinash Kaushik Tue, 26 Aug 2008 04:52:28 +0000 http://www.trendingupward.net/?p=132#comment-43 Of all the low hanging fruits in the web analytics universe here is the lowest hanging: Look at your Top Landing Pages report and look for the ones with the highest bounce rate. These are pages that are your defacto home pages and by bouncing traffic they are letting you down every second of every day. Check what they are supposed to do. Fix 'em (right content/call to action). Measure. Celebrate. Happy birthday! -Avinash. Of all the low hanging fruits in the web analytics universe here is the lowest hanging:

Look at your Top Landing Pages report and look for the ones with the highest bounce rate.

These are pages that are your defacto home pages and by bouncing traffic they are letting you down every second of every day.

Check what they are supposed to do. Fix ‘em (right content/call to action). Measure. Celebrate.

Happy birthday!

-Avinash.

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