I know that in Omniture’s Discover you can segment by “product” and say, basically, for people that viewed this product, what other pages did they view? I’m not sure if Google Analytics can do this type of thing or not. If anyone out there reading this knows, please comment. In the meantime, I’ll research if GA can do this and let you know.

A clunkier, but more immediate way to look at user behavior from a specific page would be to use the site overlay or clickmap feature. This tells you from a specific page, where the user clicked. I know Google Analytics can do this.

You could also do a path analysis from a specific page. So, if you want to see where a user went from a specific page, it would tell you the popular paths users take (to and from). I warn against long path analysis, though. Path analysis can be misleading since user behavior (from a pathing perspective) is so varied. If you look at the pathing holistically, though, you can find patterns according to different areas of the website. Again, I would tread lightly with path analysis, though. I know Google Analytics can do this as well.

Great question. Thanks.

You know what I mean? Kind of like Amazon: “Other Learners who answered this question in X way found the following resources helpful…”