Comments on: Why do I need analytics? I’m not a marketer!

By: Trending Upward | Getting Ready for the Penn State Web Conference

Trending Upward | Getting Ready for the Penn State Web Conference — Sun, 07 Jun 2009 02:53:10 +0000

[...] can be found in a search engine, or if they send out emails with links back to their Web site, then they are marketing that Web site whether they know they are or [...]

By: Web Analytics in Higher Ed « Salt Talker

Web Analytics in Higher Ed « Salt Talker — Mon, 23 Feb 2009 20:41:31 +0000

[...] Web Analytics in Higher Ed As we more time lately talking about web sites, content management systems and training, it is becoming more apparent that we don’t know why users are coming to our sites. We think that we know but we don’t have any evidence to back us up. It is the same problem with our web-based applications like Blackboard – we don’t have more than a baseline of information about our users and their habits. Thus enters the realm of web analytics. Now I don’t have a clue how all of this happens technically, but I do know that I want the output that can come out of this process. I have been reading Shelby Thayer’s blog Trending Upward lately and I am intrigued by many of the things that she says. The following quote is a great summary: When it comes to websites, everyone is a marketer. Every website is selling *something* – whether it’s a widget, a subscription, a journal article, a blog post, a helpdesk ticket, or an engineering degree. Money may not exchange hands, but if you want a user to do *anything* on your website, you’re selling something. So who is your target audience and what do you want them to do? That’s your goal! Analytics can tell you if you’re achieving that goal. [...]

By: AlexM

AlexM — Sat, 16 Aug 2008 10:44:24 +0000

Your blog is interesting!

Keep up the good work!

By: Shelby

Shelby — Sat, 02 Aug 2008 13:40:16 +0000

Thanks for the comments Nikki and Erin.

Nikki – over the next month, I plan on giving specific examples of actionable insights analytics can give different types of websites. I will definitely touch on Intranets and Helpdesks. Stay tuned …

By: Nikki Massaro Kauffman

Nikki Massaro Kauffman — Fri, 01 Aug 2008 12:39:48 +0000

Wow! I hadn’t really considered the implications for Intranets and IT Helpdesks.

I’ll be interested in hearing more on analytics packages and making sense of the data as you continue to post.

I’m so glad you started this blog!

By: Erin

Erin — Fri, 01 Aug 2008 12:29:33 +0000

As marketing budgets shrink the we as marketers need to be more fiscally responsible with those budgets. I find that web analytics is a great way to measure traffic and understand how the traffic moves through the website. It is a vital tool and should be a part of every web marketing project.

Getting traffic to the website is only 10 percent of the goal and I agree with Shelby websites are “selling” something. If we don’t know what our customers are doing once they are on the website then we are losing “conversions”. That is not being fiscally responsible.

Thank you Shelby! I look forward to more articles.