Archive for July, 2008

Let the Posts Begin

Tuesday, July 29th, 2008

Today Cole Camplese announced his goal of writing one post per day (weekdays only) for the entire month of August. What a great challenge! Consider me on board!

Since first impressions are always the most important (especially on the web!), and since this is a new blog, it’s a perfect time to truly think about content and try to get some good conversations started.

Discussion themes for August? Let’s see …
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Web Analytics and Higher Education – a starting point

Sunday, July 27th, 2008

The idea for this blog came indirectly from a conversation with a colleague of mine at a recent conference. Every year at Penn State, we have a technology conference centered around technology in education. Topics range from css to usability to using blogs and wikis in education and much more.

It struck me that nobody was talking about analytics. Now, that isn’t to say that websites at Penn State aren’t using web analytics. It simply means the topic wasn’t on the agenda at this particular conference.

This got me thinking … how many university sites and sub-sites out there are not taking advantage of what web analytics can do? For those websites currently using some web analytics package, are they getting what they need from it?

Hopefully we can start some conversations around analytics for those non-ecommerce, non-advertising sites. You know, the rest of us!  I hope you find the discussions productive.